Small Data is Big Data

Small Data is Big Data

There will come a time when the long-term success of a business will depend on its ability to take advantage of modern technology. In the large enterprise sector, well-established brands have already started leveraging advanced business tools such as Big Data analytics in many aspects of the operations – from sales and marketing to human resources and production.

The same rings true for small businesses, in which reliance on data has become more evident for the past years. Once reserved for big business, data analytics solutions and technical support have become more advanced and viable, thus becoming increasingly available to more small business organizations. By taking advantage of these tools, small businesses can now better understand their customer purchasing patterns, create more detailed sales reports, and make more sound financial decisions.

Investment in data analytics by small businesses is crucial indeed as they account for 99 percent of all businesses and a whopping 54 percent of total sales in the U.S. With tried and tested data management tools such as Microsoft Access, they can even automate tedious yet critical data management tasks such as importing data from other systems, cleaning and organizing data, and even increasing the integrity of reports – regardless of their type and complexity.

Microsoft Access allows automation through the use of Visual Basic for Applications (VBA). However, even with this feature, a novice business owner cannot just use MS Access without in-depth knowledge of VBA programming. To solve this dilemma, many business owners have been contracting outside experts to build the complex functions for tasks that they need to automate in the platform.

Do you run a small business but haven’t taken advantage of increase your operational efficiency and boost your bottom line? If so, then this infographic from Landau Consulting will show you what you’re missing out on as they discuss in detail how small data can be a significant growth driver in a small business.