Since the boom of the internet, digital marketing has worked its way on how we do business and advertising. Now, digital marketing is one of the most
Since the boom of the internet, digital marketing has worked its way on how we do business and advertising. Now, digital marketing is one of the most used platforms to promote business. With that said, digital marketing cannot be ignored as having an online presence is very important, even if it’s only in the form of a Facebook page. Digital marketing has increased the reach of many businesses and it complemented their physical advertising as well. Digital marketing is only limited to targeting a younger audience. In fact, statistics shows that 62 percent of online seniors (aged 65+) are on Facebook. So these are the reasons why your business needs digital marketing:
- Digital Is Where We’re Heading
The Internet continues to grow as humans become more reliant on technology. Studies show that 4 billion people go to the Internet daily. 4 billion people is 53% of the world’s total population.
In the last decade, social media started to boom and this became a medium for the engaging and sophisticated ads that we have today. Add the fact that people are staying at home more due to the pandemic and business have to find ways to promote themselves without relying on foot traffic. This is where digital marketing enters the picture.
- Small Budgets Can Do Wonders
Small business need to strategically use their modest budget to advertise. The good thing is there are social media platforms like Facebook which can practically help you market your business for FREE! With the right social media management and a strategic plan, you can launch an ad campaign with the smallest budget possible.
Digital marketing makes it easier to track how you campaign performed. This means the insights that you get from your ad campaign will aid you in your future ad campaigns and product releases as well.
- Consumers are Smarter
The Internet boom made it possible for consumers to be more informed about purchasing. Consumers do more due diligence than ever in knowing how good your product is with forums and reviews so just telling them that your product is “the best” will not be enough.
- Your Business is Online, 24/7
Unlike businesses with physical location which needed a lot of manpower to run 24/7, your website does the same with less. Your website does not need sleep nor coffee and your website is always ready for audiences who want to know about your products or services.