What makes a good real estate image?

What makes a good real estate image?

What makes a good real estate image? What makes a good real estate image?: What makes a good real estate image? When you're trying to sell your prope

What makes a good real estate image?

What makes a good real estate image?: What makes a good real estate image? When you’re trying to sell your property, few things are more important than quality photos. While photos may not be the only thing that gets a sale, they certainly make a great first impression on potential home buyers. Quality images can help showcase your property and make it more attractive to browse the property online. There are a few things that are important to consider when setting up shots for your property. These include: lighting, color, texture and location of the property.

Should I use my own business photos or images from the photo library?

While it’s certainly not necessary for real estate agents to hire professional photographers or use stock photos from online, it can be beneficial if you want the best possible photos of your home. Doing this ensures that you are getting the best quality image that shows the detail and quality of your home. If you choose to take photos yourself, make sure you do so with a tripod and timer for better quality images as well as consistency between photos.

What tools do I need?

While there are many equipment options, here are the minimum items you’ll need to shoot your property: A tripod with a remote shutter cable – can be found at Target or Goodwill for under $40.00. Point and shoot camera (or DSLR) with a macro lens – Check Craigslist or eBay for deals on used cameras. If you want to go the point-and-shoot route, check out the used Canon PowerShot G7, PowerShot G9 or Nikon Coolpix P6000. Make sure it is capable of shooting in full manual mode as well as macro mode. Flash – Depending on your budget, a used flash can be found on Craigslist or eBay for $50.00 to $100.00. Tripod Extension – This isn’t necessary if you’re using a tripod, but it will help if you’re not. Depending on your camera body, these can cost anywhere from $50.00 to $150.00, but can be found for less than the suggested price range at places like Adorama Photo and Amazon. Macro Lens – Depending on the picture you are taking, a macro lens may be needed for better quality images. You can find them for less than $200 and online at some retailers such as Lens Direct, Adorama Photo or Amazon.

Importance of a good real estate image:

The photos you take for your listing will play a major role in how successfully it sells. A good photo can bring more interest and potential buyers than an average home. This can help sell the property faster and also allow potential buyers to view your property. If you capture the right shots, it will make buyers want to see the finished property more than the average listing.

How should I shoot my assets?

Depending on your location, you should decide what type of shot you want for your property. Here are some suggestions:

Close-up Landscape – If taken during the right weather and vantage point, this type of shot will best showcase the land and water features surrounding the home and property. It will also show any trees, shrubs or other greenery for the home.

Close-up Portraits – Similar to landscape shots, medium close-up home photos will highlight the home, property, and surrounding landscape. If someone were to look a yard or so out of your window, they would notice your house instead of any surrounding elements.

Landscaping – This is a detailed picture of your property and shows nothing but the house. While this isn’t necessarily a bad shot, it can be seen as a lack of information because no one can really tell what’s in the picture.

Cruise – Taking a road trip and photographing your home from a distance can reveal different features of your neighborhood. This area can happen on property tours, when people are driving or when people are hiking through wooded areas.

When should I take pictures?

Wherever possible, you should always take photos in natural light during the day. It is extremely helpful if you can shoot during sunrise, sunset or better lighting for night shots. The best time to take photos is in the afternoon, as this is when your property will be the brightest and most attractive in photographs.


While it may take some effort to get the perfect shot, the tips listed here can help you significantly improve the quality of your photos. Good photos will attract more buyers and help homes sell faster than bad photos. While we are certainly not professional real estate photographers, we did our best to give you some helpful information on how to get good real estate shots for your listing!