How to increase patient conversion rates How to increase patient conversion rates: If you're looking for some simple ways to improve your patient con
How to increase patient conversion rates
How to increase patient conversion rates: If you’re looking for some simple ways to improve your patient conversion rates, this blog post is for you. We’re going down a path that can improve your patient conversion rates.
Following are the ways to increase patient conversion rate:
1. Hire an SEO expert
An SEO specialist is responsible for developing and implementing search engine optimization strategies. They are proficient in using keywords, metadata, URL structure, back-links and healthcare digital marketing, which will help them achieve top ranking on Google. A good SEO agency can easily drive traffic to your website with relevant keywords and keyword phrases.
2. Create a mobile friendly website
User friendly, mobile friendly website is the need of the hour. With more than half of internet users accessing social media and news on their smartphones, you need to have a responsive website that is fully viewable on all devices. According to Google, this will ensure a 25% increase in your conversion rate. So, whether your target audience is viewing your services on a desktop or on their mobile, they will be able to easily access your website and engage with you.
3. Messaging application integration
There are free messaging apps like WhatsApp and Messenger, each with over 1 billion users. These apps can help you connect better with your potential customers and improve your conversion rate. If you are using WhatsApp, it has an inbuilt document sharing option which you can use to send your medical reports and other necessary documents like prescriptions which will add more credibility to your brand.
4. Video Marketing
According to HubSpot, 80% of internet users prefer to watch videos instead of reading articles or blog posts. Videos are viral in nature and help in grabbing brand attention easily. Videos are shorter than articles or blog posts and can be shared much faster on social media, resulting in more traffic to your website.
Blogging helps you share your thoughts, ideas, suggestions etc. online as it is like an open diary where one can publish their thoughts and ideas under your blog. It can help you build a strong brand image, generate website traffic and ultimately increase conversions.
6. Email Marketing
Email is an economical way to stay in touch with your potential customers. You can highlight the benefits of hiring you and send them regular newsletters about new services or discounts available on your website. According to Salesforce, email marketing campaigns can increase your conversion rate by up to 80%.
7. Paid Advertisements
Paid ads like Google Adwords and Facebook ads help you advertise your brand online, which drives more traffic to your website. This way, you will be able to connect with a larger number of people in less time and provide you with better patient outcomes at a lower cost.
When it comes to patient conversion rates, the stakes are high. Now that you know how your customers think and whether they are more likely to convert, keep these tips in mind when creating your marketing strategy.