Among a brand’s essential elements one is logo design. A business’s essence is encapsulated in it and the language barriers are transcended by the emb
Among a brand’s essential elements one is logo design. A business’s essence is encapsulated in it and the language barriers are transcended by the emblems that are powerful. In the marketplace your business can be distinguished from others’ and an agenda for long-term can be underpinned if a logo is designed by using your clever mind.
These can help in instant recognition of a business. For instance, while redesigning it for a company its name was removed in 2011 and the name of the company is Starbucks. It worked well describing the future of Starbucks in a very good way when from the logo the name was removed. Just like the “Swoosh” trademark of Nike and the golden arches of McDonald the new logo of Starbucks became a popular identity for it. Google has proved it transformational if an existing logo is updated or a new one is created. The new one of Starbucks was liked so much by the people that they do not want to change it now.
Now I am going to give you 5 expert tips to design the perfect logo.
1.If you have an initial idea don’t follow it always – If a single concept is iterated by you again and again which has come to your mind in the form of an initial idea then you should not follow it in every step because it can create problems in the process of designing it. It’s design’s vital concept is developing ideas through brainstorming.
A question should always be asked: what must be expressed by it if some changes are expected from it whenever any new idea comes to your mind? The requirement for a new logo becomes necessary if a big transformation is going to happen in a business. But we need to refresh it in the case of refocusing a business. Your vision and business strategy should be made in the same time in which the solutions for designing are made.
2.You are designing not only for the client but for the audience – Your passion should be designing a very good logo. There is no need to consider yourself as a client. Also, you should not consider any other person as your client. Every day some individuals are interacting with it. These are called the end users. You should get full knowledge about these individuals. The brand loyalists should be galvanised by you. The trade’s visual embodiment can be of any type but the client should keep himself satisfied according to that.
3.Keep yourself involved in the process always – The process of designing can be good if the communication is good. For some people it can be a new experience if they use their strategy and thought in the new logo creation. These people can be the clients. By considering them as the process’s part you should educate them also. You have to do this because the process’s importance has to be understood by them and your aim is not to make them the designer. Expectations, customer needs, presence in the market, competitors and culture of the business must be understood by you after doing proper research. Your business’s reflection in the form of a logo can be created if you understand this.
4.For the brand you must remain true – A completely clean slate can not be used to present a company’s identity but it is very important that new ideas come to your mind. Some recognised and well-known aspects of the previous logo can also be incorporated in the ideas taken by the client. The forward movement of the brand can be represented if you remain attached with the existing brand and fresh ways are worked by you in addition to this.
5.The things must be kept simple – If you are having the essential idea then the unessential elements are stripped away in the process of redesigning it. Sometimes it happens that a lot more needs to be added in the design and a lot has to be said by us in a new logo designing process. But you have to select a single, strong idea and work over it.
If you are interested in creating a logo by yourself then you can do it with the help of a logo design software. After the designing has been completed you can purchase it.